The design of your web site is critical. Often your website may be the first glimpse that potential customers have of your business - that first impression must reflect the strengths and ideals of your company.

At Aalpha Technologies we design and develop our website for organizations wanting to use the medium as an integral part of their marketing mix. We have an in-depth understanding of the design, technological and marketing processes required to help companies define their strategy and deliver website solutions that reap the benefits available on the Internet today.

Unlike other Internet development companies, we do not outsource any aspect of the website design or production process. We have all the necessary personnel and expertise required to manage our clients' websites in-house, from brief to delivery.

Successful artwork for the Internet is achieved by balancing the needs of strong, eye-catching website design with the technological constraints of download times and the ability to work in all browsers using a minimum of plug-ins. Any website design needs to look authoritative, convey the correct messages and download with optimum speed. Our website design department works on the artistic and technological threshold pushing back the inherent restraints of working online.

What is Web Design?
develops design principles that will be as relevant to future technological developments as they are today. While Web design is the most celebrated area of design it draws on many other areas, and by putting it in context this book makes Web design easier to understand. Technical platforms are lucidly discussed and illustrated, and the component elements of Web design are explained and contextualised.

What is Web Design?
Looks objectively at the relationship between the designer, the client and the other people whose skills and input are key to the design process, and stresses the need for designers to understand and collaborate with these partners in the pursuit of a common goal. A good idea is only as good as its final implementation and getting to this point requires mastering many processes. What is Web Design? establishes basic principles and a step-by-step approach that will increase the chances of a project being successful. The book concludes by telling the stories of ten design projects from the perspectives of the people involved in their commissioning, designing and engineering. Among the material includes are idea maps, sketches, flow charts, wireframes, design treatments, design ideas in development (and those that were rejected. Work by Trilogy, MetaDeign, Cooper, Visual I|O, Xymbio, Contempt and Organic.